Insight
Insight is an extension of our internal culture of knowledge sharing. It features resources we have developed as we stay fresh, informed, and contributing to the body of knowledge around online user experiences. We welcome your comments. Feel free to link to our content.
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Creation and Execution of a Successful Web Strategy
Doug Brashear, Director of Information Architecture
July 2008The first step to having an effective online presence is to create a web strategy that drives towards your organization's mission critical goals.
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Prototypes take many forms, from a sketch on paper to a fully functional beta site. Depending on your objectives and resources, there are a range of prototyping methodologies to choose from -- all very useful.
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Understanding the Customer Experience with User Research
Toral Contractor, Director of User Research
May 2008A holistic approach combining quantitative and qualitative user research methods will illuminate the customer's experience with your website, and in some cases, your brand.
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Today's teens are roughly the same age as the Internet. Digital spaces provide an extended social habitat for young users around the world who have been, and continue to be, reared alongside the Web.
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Companies that leverage social networking sites for promotional benefit find a captive audience that's ready to spread the word about their products and services.
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Agile development is gaining ground in the marketplace, but not every organization will be successful using that process. Learn what characteristics define a company ready to embrace agile development.
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Do I Need User-Generated Content on My Website?
Cindy Blue, Senior Information Architect
January 2008Deciding whether or not to integrate user-generated content on a website is a difficult decision for any organization and requires a thorough analysis of risks and benefits.
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We polled our information architects, designers, and developers about what to expect from the Web in 2008. Find out what changes are on the horizon for social networking, the mobile web, user experience, content management, technology, and more.
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It’s not the blue in your banner or your icons that deter visitors from your website. More likely, it’s a lack of quality content. Read on to learn how a coherent content strategy will keep your customers clicking through for more.
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Users want relevant content without wading through hierarchical navigation and being forced through a homepage. Internal search can deliver for less investment than you think, but be prepared to tweak your content.
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The 2008 presidential election could see voters acting on opinions formed online--the usability stakes have never been higher. This article discusses engaging elements that can help campaign sites connect with voters, refine core issues and messaging, and become destinations.
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Building websites with modern standards-based techniques can reduce bandwidth costs, enhance accessibility, and facilitate content management. This article prompts you to ask whether your Web techniques are stuck in the 1990s.
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A successful content management system (CMS) implementation requires a clear and comprehensive content governance document. This article describes elements of that document, from identifying key players to addressing workflow issues.
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ROI from your Mobile Content Deployment: Seven Factors
Doug Brashear, Senior Information Architect
February 2007A successful mobile content deployment avoids the pitfall of estimating ROI using standard Web criteria. This article presents seven factors that can inform a mobile content business case and deployment plan.
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It's not as hard as you think. Relevant content management requirements rely on two dimensions of your Web project: content workflow and the business rules governing content presentation.
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