NavigationArts has developed an innovative process for evaluating and assessing the direction and efficacy of client Web properties.

WASHINGTON, DC — April 1, 2002 — This week NavigationArts announced the rollout of its new proprietary Web site assessment offering, Validated Insight. The process includes the evaluation of internet goals and objectives and an assessment of Web properties to help clients evolve their Internet, Intranet and Extranet sites to the next level.

The process integrates the findings from four discrete lines of inquiry - business goals, information architecture, user experience and technology platform - into a comprehensive view of the Web enterprise. These findings are then compared against industry best practices, and used to develop a set of practical recommendations.

The final recommendations resulting from the audit process helps clients prioritize their overall implementation initiatives and develop tactical plans delivering the greatest benefit to their business.