NavigationArts Redesigns Percussion Software Website

MCLEAN, VIRGINIA, July 24, 2008 – NavigationArts, a leading user experience design consultancy, will redesign the public website for Percussion Software, makers of a content management system and supporting solutions and services. As strategic partners, the two companies have worked together to create engaging online experiences for industry leaders, including the University of Texas M.D. Anderson Cancer Center, U.S. Department of State, and The Washington Post. NavigationArts’ team provides expert user experience design and Rhythmyx CMS implementation services.

Percussion Software develops, markets, and supports its content management system, solutions, and services for commercial, government, and higher education clients worldwide. The redesign effort will be built using Percussion’s content management system, Rhythmyx 6.5. The new site will showcase advanced online marketing solutions from Percussion --including personalization, community marketing and analytics-- and will highlight NavigationArts’ award winning visual design and information architecture capabilities. NavigationArts will employ its proven user-centered design methodology to create a site that is visually engaging, easy to navigate, and flexible enough to incorporate new, innovative features as they become available.

"After working closely with Percussion on a number of client engagements, the redesign of Percussion’s public website will give our teams an opportunity to engage in a new way," said Pete Rose, Director of Content Management. "We’re very pleased to create a new site design that allows Percussion to leverage their powerful content management solution and maximize the Web’s potential as a business driver."

"There is no way we will win by developing a me-too product, business model, or website," said Joe Wykes, President of Percussion Software. "NavigationArts is part of a small group of consultants we are tapping to help challenge our preconceived notions of how to attract marketers. Their fresh ideas will help define how we engage, qualify, and ultimately pull the marketer into our lead process."

About Percussion

Percussion provides a Web Content Management system (WCM) that allows marketers to analyze, change and understand how those changes impact the stuff that really matters – revenue, membership, traffic or leads. With Percussion, marketers have the ability to look across their multi-channel online collage – web sites, blogs, wikis, RSS feeds, micro-sites and mobile – use segmentation, develop social media practices, and in doing so, drive leads that convert. Percussion has been generating results for Hotwire.com, ING Direct, Kohl’s, U.S. Department of State, Vegas.com, The Washington Post, Alliance & Leicester and the University of London.

About NavigationArts

NavigationArts is a user experience consultancy that provides Internet strategy, usability, information architecture, interface design, content management, and development services. The firm creates exceptional online user experiences that drive business value for communications and commerce.