User Experience Design
User experience design encompasses a range of services to create Web sites, intranets, and rich Internet Web applications that are highly usable and engaging. Usability means more than just ease of use: it means usefulness, relevance, “findability,” and accessibility. Engaging the user means creating an appropriate, exciting, and brand-supporting aesthetic and visual experience.
Because we design user experiences to achieve business objectives, we begin by understanding your business strategy. Then we assess user needs, expectations and behaviors. User-centered design, which puts users rather than organizational or system-related considerations at the center of the design process, is the foundation of our design practice.
Information architecture
- Structuring information and functionality for easy access
- Designing effective navigational systems and taxonomies
Interaction design
- Designing complex online operations so they are easier for users
- Improving online transaction processes and order paths
Content strategy
- Developing content object models for the configuration of content management systems
- Evaluating, migrating, and archiving legacy content
- Developing content and publishing plans
- Writing and editorial support
Creative interface design
- Creating an attractive and brand-building visual interface
- Establishing clear priorities for user action
